There’s little doubt the persistent cycles of style trends affect us all, no matter if we are ‘fashion conscious’ or not. Even though some people worship the current tends, trading colours as the seasons progress, imagining what hairstyles footballers and actors endure in order that they could mimic them , others claim to have no interest in the passing fashions that hold catwalk and sidewalk alike – however there’s absolutely no escape. Whether we like it or not, the clothes, shoes, belts buckles and accessories that we wear rely on a select few – people who decide what the stores will sell, and there’s not any denying that this is a choice based entirely on what is ‘in’ this season.
Watches are no exception for this consumptive force; at the moment a rich, lively blue is making a comeback in watch dials directly across the marketplace – a pleasant cooling sensation to counter the summertime possibly. With so many people influenced by high-profile celebrities that cannot manage to be ‘unfashionable’ (think snide remarks from women’s magazines), fashion is a power to be reckoned with; one which few producers can hazard dismissing.
Of the significant watch manufacturers, few can safely skip fashion tendencies should they wish to survive. Of the ones that can, the title Rolex instantly springs to mind. Rolex watches are a marvel to check at. Part of this reason they’re so iconic is that the company has found an enormously successful design and stuck with it a Rolex created thirty or forty decades ago isn’t worlds away from its modern counterpart. The subtle differences in a Rolex’s appearance because it morphs over the decades have as much to do with technology and security as to do with aesthetic progress.
The biggest challenge that Rolex faces isn’t the endlessly changing (yet, finally, endlessly replicating) styles, however endlessly inventive counterfeiters, desperate to cash in on the golden reputation that Rolex has developed. Anyone hoping to mimic the older Rolex must get the safety feature correct, in addition to the watch’s layout.
The subtle layout changes which Rolex make each year merely nod in the direction of present trends – the brand new Submariner has a blue dial and bezel, but an updated version of this classic black version is its counterpoint, and few of the other new versions feature much blue at all. The 2009 variant of the Cosmograph Daytona is diamond studded, and also its only homage to blue would be the subtle, tasteful blue numbers round the dial.
Even though many watch manufactures seem to lead the way concerning styles, with new designs that show off technological prowess rather than pure aesthetics, the constant changing designs and appearance of these watches, in size, shape and materials reflects a deeper issue over their picture. When a company’s more vintage models look ‘dated’, it is definitely a indication that they’ve moved with the ebb and flow of fashion, rather than, such as Rolex, created an utterly timeless fashion of their own.