Why not something else love MetaCafe or Viddler or some other video sharing sites? Why YouTube in specific? Let us have a look at that now.
The main Thing Would be that YouTube Would be Owned By Google
As I’ve said before. This has some amazing ramifications for YouTube and also for its future. As you could possibly know, YouTube began as a company which wasn’t owned by Google. In truth, it was only fairly recently that Google purchased them.
When you take a look at Google and what they’re on about, they are in the money-making game. They’re keen on earning money online. Having a company like Google behind you can only spell stuff that are good in terms of results in terms of making money.
That’s another thing. Google has deep pockets with money. They can fund a company like YouTube for years to come if they are wanting to. They’ve made a decision to back YouTube as they’ve viewed the possibility that YouTube has. That is a really clear indication that YouTube is a technology you need to keep an eye on.
In my opinion they’re the second most-visited site on the internet today. I really think Google is #1. I have got to double check those statistics there, but YouTube is considerable.
Google also wants you being effective. In case you’re successful, it is going to make them much more money as well and make them even more successful. So simply the fact they are behind YouTube means that they are working hard to produce YouTube as easy for you as possible to succeed.
In case you look at the changes which YouTube has gone through since Google purchased them, you can see dramatic differences. You can see it in the AdSense program that is been invented in the YouTube videos. You are able to see in the different layouts and designs that they’ve been working towards. You are able to see how YouTube videos are ranking a lot better inside the Google search engines. Having Google on their side is simply big.
YouTube Videos Rank In Google Search results
So you’ve got that on the side of yours. If you are merely publishing to YouTube, the odds of yours of being ranked in Google are a great deal higher compared to each of one other video sharing sites.
It’s An Incredible Traffic Source
Even thought if you look at YouTube, they simply recently reached one billion views per day, this’s sort of an understatement. I am not actually sure if we are able to visualize the number, but picture one billion coins, you’d likely be in a position to power up a total stadium filled with coins. One billion views a day is huge, and this is simply from one website.
In 2008 a study was done that showed that there have been 71 million unique users in every month. The number has probably been superseded by now, but this is the newest info we’ve on that specific statistic. It’s a huge plus. In the event that you’re not utilizing this particular as being a traffic generation supply, you are missing out.
It is my opinion with the example that I used, FreeMagicLive, we’ve only touched the surface area. We’ve really just scratched the surface and we’re currently sitting on 15,000 folks on our email list.
It’s A Internet search engine On its own
Have you gone to YouTube and began trying to find anything, like in the search box right over here? More and more people nowadays are using YouTube as their main search engine compared to Google. Is it perhaps a trend that’s going to go on in the future and instead of people only completing searches on Google, simply go to YouTube to do searches? Perhaps YouTube is going to become the #1 site where individuals want to look for info.
Look at this. What are the implications? If YouTube is possibly going to become the #1 yahoo in the globe, what would be the effects for your web business? And would you wish to have the correct place at the appropriate time with YouTube? I undoubtedly think so.
YouTube Just isn’t For Teenagers Anymore
This is a question that I’ve had from a lot of individuals. They point out, “Sure, you were able to get results on YouTube, but your market is simply for teenagers.” Now that could have been the situation when YouTube was just starting, however things have changed. Demographics for YouTube are changing and they’re changing at an extensive rate. It’s not just for teenagers anymore, thus in case you are advertising to other age groups, this’s news which is good.
Even thought as you’ll see in several of these statistics, YouTube would be ideal for other age groups at the same time, teenagers remain the highest number. Look at this: 85 % of the United States population has seen YouTube videos. That is huge. eighty five % of the entire United States has watched a YouTube clip. This is incredible!
But now, look at this. seventy one % of males between 45 54 have watched a YouTube video clip. Exactly how cool is the fact that? And this is thing, look at all these additional age groups combined. These are people who ordinarily have money. These’re people who have jobs and can afford to pay for one online. When you add up all these folks, that’s much more than simply the teenagers.
And you’ll see a comparable trend right here for the females. Look at these proportions of folks who have seen YouTube videos in their lifetime. It’s not only teenagers. This’s a thing to hold in mind whenever you consider using YouTube as a potential traffic source for the internet site of yours.
YouTube Demographics Are Changing
It is not simply for the teenagers anymore. As those teenagers grow up, they become more mature, they start getting jobs, and they start going into another demographic themselves.
What we are seeing here’s a normal new technology adoption cycle. You may have seen what is called the S curve. Something like this is looked by it, and this is a standard curve for brand new technology which gets introduced into a brand new market. For YouTube it is no different. They went through a massive growth phase here. I assume they slowly started in 2005 after which had this exponential growth. We are sitting at 2010 today, so this’s exactly where we’re now.
That means that you still have a window of two many years to get your act together and to get started doing things on YouTube, because this part of the market in this article, not one of these individuals are on YouTube just yet. If this S-curve is true, that means there is going to be a great deal of individuals continually joining YouTube, and also you would like to be in the correct position once they’re all internet and watching videos. You need to own your videos now up there by 2012.
It’s important that you simply start getting a thing online as soon as possible, on YouTube in specific. This’s where things are at. This is backed up by research completed by the YouTube 2009 Report. It is an independent research company that did the study for that.
Let us move on. Take into consideration the benefits of these stats. Take into consideration these demographics and what meaning for you as a business online. How can you position yourself so that you can stay in the absolute best location when this particular mainstream, people in the US as well as the UK, hit YouTube and get on YouTube and start interacting on YouTube on a regular basis?
Exactly what are The Implications For Your Business Now?
What do you need to do now to start getting prepared for that? Think about that. Just what does it mean for you right now, and just what does it mean for you in the future? There are already things you might do at this point that can help you get positioned in the future for YouTube.
You’ve an early mover advantage. 2012 is a good with the mainstream in the US and also the UK. I haven’t really looked at data for places as China or India, and their populations are substantial. That’s the reason I guess we are really merely at the beginning of the curve nonetheless. If you’ve to incorporate the entire reports for the entire world, there’s going to be some really exciting things happening for YouTube. That is my prediction.
The “YouTube Beach Head Strategy”
What’s all of this leading to? I am an incredibly strong believer in concentration. I acquired this strategy. I am labelling it the YouTube Beachhead Strategy. The key reason why I am doing this’s because I truly believe that you have to focus all the attention of yours on one thing if you would like to become successful. Focus on that, get it properly, and then as soon as you’ve got it under your belt, move on to the subsequent point.
So what’s this? In basic terms, the Beachhead Strategy is always to find a big roll and ball with it. That is truly virtually all it means. It is about finding a huge player in the sector, someone as YouTube in this particular case, and just go with the flow with them. Jump on board and use them as the leverage of yours. It’s about focused use, then focus in this instance is focusing on YouTube.
Where did I get this idea from? I got it starting from a guy known as Geoffrey Moore, an amazing thinker. He wrote a book called Crossing The Chasm for the high tech business. What he talked about was for any brand new technology, you’ve this particular product adoption cycle exactly where it begins with the first innovators, late majority, early majority, early adopters, and laggards.
This is typical for almost any brand new technology entering into the industry. What Geoffrey Moore discovered was that with brand new solutions there’s typically what he calls a gap or chasm. This is where the majority of latest hi-tech startup businesses fall under this chasm. They reach this point here and exhaust customers. They belong to this particular chasm and also you never hear of them again. They disappear.
He discussed generating a beachhead approach also it’s like a beachhead that you are able to utilize for jumping over to early majority. It offers you this jumping point to get into the early majority. Once you hit the early majority, that’s when you hit the tipping point. That is when things go big time for you.
I’m using this idea and I am saying that in case you would like to go reach the tipping point for the industry of yours, for the area of interest of yours, use YouTube as your beachhead technique. Use YouTube to help you get the first majority for your niche, since it’s probably the greatest cars or trucks to work with at the moment to help you to get big amounts of traffic to your site.
This is what it really is all driving towards. I hope you can appreciate what I’m saying here. With the ability of YouTube and the point that they’re teamed up with Google, it is just amazing. We live in times which are extraordinary.
You are able to venture out as well as try and spread your attention and make use of a whole bunch of different video sharing sites, different strategies, on several platforms and things, and end up spreading yourself so thin you do not show some results, but this particular method is analyzed and proved and I am now merely applying it to YouTube. This’s why I telephone call it the YouTube Beachhead Strategy. I hope you are able to understand the reasons you need to get onto YouTube as quickly as possible and focus your attention there.
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