Using Motion Graphics Make Statistics Sexy Again

motion [moh shuhn] noun

the activity or process of proceeding or of changing location or position; movement.
power of movement, as of a living body.
graphics [graf-iks] noun

the art of drawing the titles, credits, subtitles, announcements, etc., revealed on the screen before, or perhaps during, a film or television program.
“There isn’t any universally accepted definition for the word motion graphics. It typically refers to the motion or maybe animation of words, letters, shapes or artistic elements, occasionally within three dimensional space.”
Statistics are boring. They are rather potent tools, as well as are vital to back up virtually all statements, though the fact remains; they put us to sleep. In spite of how impactful and relevant they’re, a listing of figures on a display screen or a web page will not properly convey a message.

As marketing specialists which know how crucial statistics are, our problem is to present them in a way that engages individuals without lowering the influence of the data. We understand that video has become by far the most effective tool to convey messages, dependent on mobile technology and web growth, video will be the easiest and fastest way to achieve target markets. Just how do we effectively incorporate essential but tasteless information into video? Motion graphics.

Statistics are the quickest way to confirm a claim credible. Say I announce the amount of web users globally is exploding at an amazing speed. Obviously this is a generally accepted truth, although with particular reports not only will I demonstrate and know that case, but I can also improve the effect as a result of the staggering color of the statistics.

I know that in December of 1995 there had been 16 million worldwide internet users and in March of 2012 there were 2.28 billion internet users. That is an increase of around 14,000 % in under twenty years. More than 30 % of the world’s population is now using the web. The numbers drive the point home for me.

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Nevertheless, in case I was to convey this info for you via a report like this, and use a droning voice over beat you over the top with them in a video, the impact is lost, or at the very least lessened. Motion graphics enables the real usage of data, in a branded and visually appealing video format that is all at once entertaining and informative.

The measure of creativity with motion graphics is just limited by the designers imagination. They alsocan be less complicated and less costly to make since motion graphics are computer generated, and also do not require a live video shoot. Typography, images, effects, 3-D animations, music, the list of components which could be included in a motion graphics video is endless.


Our job is taking our customer’s message, generate quality content and locate an effective platform to showcase it, so as to express the information to our customer’s targets. Through the use of motion graphics together with video as well as internet video promotions, we can record customarily boring information that’s hard to engage buyers with and creatively inform our targets.

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